The rise of e-commerce and same-day delivery

The rise of e-commerce and same-day delivery has not only changed the way we shop but also the way we expect our purchases to be delivered.

One of the most notable trends in this sector is the growing demand for ultra fast delivery services. 

Continue reading for a thorough overview of the current state of the same-day delivery market and how to leverage delivery speed for your benefit.

The rapid rise of e-commerce cannot be overstated. The global e-commerce market, valued at $16.6 trillion in 2022, is expected to grow 27% annually, reaching $ 70.9 trillion by 2028.

A key driver in this evolution has been the rise and expansion of same-day deliveries. A concept that has swiftly transformed from a luxury to an expectation among consumers.

Same-day services are no longer just an added perk; they have become a significant factor in a customer’s decision-making process when shopping online.

Why adopt same-day delivery services?

Same-day delivery service offers numerous benefits to both consumers and businesses. For consumers, it provides convenience and instant gratification – the ability to receive their purchases within hours of ordering.

For businesses, it offers a competitive advantage. In the crowded online shopping market, offering same-day delivery can be a differentiator for a premium service that attracts and retains customers.

The benefits of same-day deliveries for businesses are substantial. These services can increase customer satisfaction and loyalty, leading to higher repeat purchases. They can also provide businesses with a competitive edge in the saturated e-commerce market. 

Moreover, same-day service can help businesses reduce inventory costs by attracting more retail sales and facilitating faster turnover of goods.

The current state of the same-day delivery market is characterized by robust growth and increasing competition. Major players in the e-commerce space, such as Amazon and Walmart, have already invested heavily in these capabilities. Meanwhile, several start-ups are entering the market, aiming to capitalize on the growing demand of same-day delivery.

This competition has led to significant innovations in delivery methods, including drone deliveries and autonomous vehicles, which are expected to shape the future of the same-day delivery market. For example, at Amazon, the last mile delivery services are covered by Amazon itself.

What lies behind same-day delivery market growth?

Nearly half of online shoppers stated in a research made in 2019 that they are willing to wait for a maximum of two days for products delivered. This number is bound to grow each year.

This growth is driven by several factors, including increased consumer demand and preference for instant gratification, technological advancements, and the competitive nature of the e-commerce industry.

Looking forward, the same-day delivery market is poised for further growth and innovation. The ongoing advancements in technology, coupled with the changing consumer behaviors, suggest a promising future for fast shipping. Furthermore, as businesses continue to adapt to the demands of the modern consumer, the scope for personalized and efficient delivery solutions is immense.

However, implementing same-day delivery service is not without challenges. The logistical and operational complexities associated with these services are significant.

How to overcome same-day delivery challenges

Businesses have to ensure that they have the necessary infrastructure, human resources, and technological systems in place to guarantee efficient and reliable delivery. Furthermore, same-day delivery costs can be substantial, leading to higher prices for consumers and thinner profit margins for businesses.

Packing planning algorithms make the calculation process quicker and more efficient compared to manual methods. This means faster and cheaper packing processes. Algorithms select the optimal packaging and arrangement for orders, leading to precise and fast packing. Using packing planning algorithms can optimize shipment processes, save on transportation costs, and reduce the carbon footprint of goods.

Using technological advancements to offer same-day delivery

Taking the automated warehouse even further, AutoStore warehouse revolutionizes the storage and picking of small items commonly purchased online.

Autonomous robots operate 24/7, replacing forklifts by retrieving containers from the stack and delivering them to order picking stations. Software algorithms manage the robots’ work, ensuring efficient operation and emergency response.

AutoStore solution is popular primarily among medium and large retailers, as it can be installed in existing warehouses without extensive modifications and can be easily scaled.

Use micro fulfillment centers to fulfill orders with existing inventory

Distribution center and fulfillment locations are typically in the outskirts of major cities based on land prices and transportation access. Micro-fulfilment centres challenge this by being created within urban areas, including city centers, utilizing the last-mile deliveries.

Close proximity to customers helps gain loyalty and ensures fast or even instant delivery. Viability of micro-fulfilment centers depends on weighing high initial costs against potential cost savings and customer proximity.

Last-mile deliveries face high costs, delays, wrong deliveries, and damaged shipments due to various factors. Micro-fulfillment centers in cities reduce distance to customers, allowing couriers to use bicycles and scooters. They mitigate the negative impact of returns by shortening transport routes to central warehouses. Local fulfillment centers enable faster last-mile logistics, supporting quick deliveries within 24 hours or even less than an hour.

What is the future of same-day delivery?

The global same-day delivery services market, valued at $7.93 billion in 2023, is expected to grow to $15.8 billion by 2027. The service types include international and domestic, and are transported through various modes such as airways, roadways, railways, and intermodal. They are used in various sectors including retail, e-commerce, healthcare, and manufacturing​.

Same-day deliveries continue to shape the industry in various ways. Technological advancements are also gaining popularity in the shipping industry, with major players focusing on developing innovative solutions.

For instance, Domino’s and Nuro launched a fully autonomous pizza delivery on-road robotic vehicle, while GrubHub partnered with Starship Technologies for the robotic delivery of food on college campuses. These advancements hint at a future where automated delivery systems could become the norm, further transforming the landscape of same-day and instant delivery.

Starship delivery robot


The impact of same-day shipping on the e-commerce industry has been profound. It has reshaped consumer expectations and set new standards for online shopping experiences.

Moreover, it has driven innovation and competition in the e-commerce space, leading to the development of more efficient and sustainable delivery solutions.

As technology advances and consumer expectations evolve, this relationship is likely to continue shaping the future of shipping. The potential of same-day delivery is immense, and their further adoption and evolution could be a significant driver of growth and innovation in the delivery services sector.